I love marketing. I think some of the ideas marketing representatives come up with are pretty creative. I especially like the "Got Milk" commercials because you see a variety of people selling milk however, I've not seen any "Got Milk" commercials lately. Nowadays, thinking of commercials and how it relates to gender brings to mind the exploitation of women.
I recently saw an automobile commercial. The selling of this particular product seemed to rest solely on the eroticism of a woman. The actress asked, "When you turn your car on, does it return the favor?" I am not writing in an attempt to discredit or slander the maker of this automobile but to simply question why this maker and hundreds of others continue the practice of selling from this viewpoint.
Products as simple as jeans and shampoo sport beautiful and curvaceous models who sometime moan and groan in pleasure or engage in animalistic behavior to market a product. These model types are not the only consumers and are therefore not the only type of people making purchases. Without these models will consumers still purchase the product and/or does the company believe they will suffer a huge financial loss?
Of course there are dozens of groups out there that advocate change of this type of marketing but how much does it really help?
About Me
- Mecca Ali
- The box is too small to respond to this but I will share this, I ROCK and I LOVE LIFE AND ESPECIALLY ME! I love...my family, people, CHESS, dogs, shopping, JEANS & t-shirts, COWBOY BOOTS and learning. I love PLAYS, WRITING poetry as well as listening/watching spoken word performances. Performed for the 1st time at Rider's first On Fire debut!
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2 comments:
Celita,
I had a similar thought on a different car commercial. It said that the majority of women select a car based on the cupholders. I thought this was totally preposterous. Although convenience features may be one criteria I would tend to think that women are also concerned with the reputation, reliability and especially now gas mileage. Men on the other hand may have more of a tendency to dive into the details such as horsepower, engine size, etc. Of course I am making some stereotypical assumptions here but I thought the statement that women buy a car based on the number of cupholders was rather insulting.
I saw a commercial like that and the actress was touching the car all around. Like having a car fetish!! I wonder what type of consumers are they targeting. Makes me feel that marketing agencies are still trap in selling sex appeal. However, people are starting to realize what consumer products are doing to younger generations and are more concious when they are ready to spend their money.
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